A Business Navigator Reframing the Foundations of Decision-Making Across Culture, Sensibility, and Strategy
While studying at Waseda University, Yuko Konno developed her philosophical foundations under the guidance of Professor Emeritus Kazuhiko Yamaki, a world-renowned authority in medieval philosophy, and Professor Yoshiaki Yanai. From an early stage, she cultivated a deep interest in how human beings perceive the world, assign meaning, and make judgments—an inquiry that continues to inform her work today.
After graduating, she gained frontline experience in sales and business development at Takeda Pharmaceutical Company and Recruit Career, where she closely observed how decisions within organizations and markets are shaped not only by rational analysis, but also by unspoken assumptions, values, and cognitive frameworks.
In 2009, Yuko founded Almundo Inc., which she has led for over 16 years as a wine importing and branding company. Through collaborations with NTT DOCOMO, Yamaha, Square Enix, as well as embassies, municipalities, and other leading institutions, she developed distinctive branding and business models that go beyond product distribution. Using wine as a medium, she integrates culture, narrative, and time into experiential value creation—redefining why people choose in mature and highly competitive markets.
Central to her expertise is the exploration of human perception and the process of translating sensory experience into language and judgment. Drawing from wine tasting as a disciplined practice of perception, Yuko applies philosophical thinking to understand how intangible value is recognized, articulated, and ultimately transformed into decision-making and action. This approach has informed her work in business development, strategy, and executive dialogue.
Having lived in six countries across four languages, Yuko brings a deeply multicultural perspective, combined with an original methodology that moves fluidly between thinking and the five senses. This integrative approach enables her to support decision-making that is neither purely analytical nor purely intuitive, but grounded in a deeper understanding of human judgment.
Since relocating to the United States in 2021, Yuko has been based in Silicon Valley, where she participates in the management and strategic initiatives of multiple companies in Japan and the U.S. She is the author of How to Communicate Invisible Value (Cross Media Publishing, 2025).
Within Philosophy Quest, Yuko serves as a navigator who explores the tensions between culture and management, sensibility and logic, short-term action and long-term meaning—guiding leaders to reconstruct their own decision-making frameworks and translate reflection into purposeful execution.